“A fascinating and informative glimpse into the life of an animal activist, thinker, and lawyer….”
Matthew Liebman, Chair of the Justice for Animals Program, University of San Francisco School of Law
“The Vegan Imperative shines a clear light … showing how we can respond nonjudgmentally, wisely and with compassion to the suffering in our world.”
Tara Brach, author and meditation teacher
“Compelling clarity…. For anyone striving for a life of greater peace and harmony—vegans and nonvegans alike—The Vegan Imperative is a must-read.”
Dr. Will Tuttle, author of The World Peace Diet
“The Vegan Imperative will inspire you to take a hard look at your food choices.”
Kim Sturla, Executive Director, Animal Place
And at your local bookstore
“Accessible and engaging … addressing all of the consequential issues with being a meat eater…. The author poignantly asks “Why not vegan?” and … he encourages all of us to do the best we can.”
Krissi Vandenberg, Executive Director, Vegan Action
“If you’re inclined to think that the world doesn’t need another book on veganism, think again, and read this one.”
Bernard Unti, Senior Principal Strategist, Humane Society of the United States
“What really makes The Vegan Imperative unique … are Blatte’s explorations of the reasons why people keep eating animal-derived products. … Blatte’s experience as a lawyer is evident in his tight arguments and strong statements, yet he still manages to keep the book approachable and relatable.”
People for the Ethical Treatment of Animals (PETA)
(read full review)
THE VEGAN IMPERATIVE
In recent years, veganism has exploded into popular culture and mainstream consciousness. Yet despite its ubiquity, few embrace it themselves—it is something “other people” do. The Vegan Imperative, through a compelling narrative, establishes that veganism is for everyone. It is more than just a passing fad. It is a moral, environmental, and heath imperative.
After making the case for veganism, The Vegan Imperative goes a step further, tackling the enigmatic question of why, given these imperatives, people continue to eat meat. The book provides the reader with a comprehensive look at veganism, addressing both sides of the vegan coin: “Why vegan?” and “Why not vegan?”
In part one, the author, a former animal law attorney and executive director of Vegan Action, focuses on the three main reasons people go vegan—morality, environment, and health. After exploring the phenomenon of speciesism, he provides a rare glimpse into the world of animal law, taking the reader through six actual cases.
With groundbreaking analysis, part two explores the broad array of factors underlying the decision to eat meat. Examining such topics as cognitive dissonance, dissociation, avoidance, cultural norms, social factors, physiology and more, vegans will have a greater understanding of why others eat meat, and nonvegans will gain insight into the seen and unseen influences that determine their dietary choices.
Based on the author’s personal journey, interviews with vegans, vegetarians and meat-eaters, and the most recent scientific studies, The Vegan Imperative entertains the reader while offering substantial food for thought. Whether you are a vegan, seriously thinking about going vegan, or simply curious, the book is a revelation and inspiration.